Tabatha Coffey, star of Bravo TV’s “Tabatha Takes Over,” has teamed up with California-based company On Demand to launch the innovative hair beauty product Secret Cover.

“Secret Cover is the product that women all over the world have been asking for,” says Coffey, who has been a hairstylist for more than 30 years. “It provides a quick and easy way to seamlessly add hair volume and body.”

On Demand’s other hair styling products include Secret Extensions, which is backed by former MTV VJ Daisy Fuentes, and Secret Color, a patented line of vibrantly colored hair extensions launched with pop music star Demi Lovato.

Secret Cover retails for $49.99.